SECOND LESSON - MONDAY 15TH SEPTEMBER 2014

AUDIENCE

IT IS IMPORTANT TO KNOW...

• What pleasures audiences get from different media and different texts.
• How audiences are targeted.
• The difference between primary and secondary audiences.
• How and why different audiences read texts (preferred, negotiated and oppositional readings). The idea of an active audience – uses and gratification.
• How and why an audience might be positioned.
• How and why institutions construct an audience.
• What audience profiling is(demographics and psychographics).

PREFERRED TEXT – you agree with want they are saying

NEGORATED TEXT – you disagree with what they are saying

OPPOSITIONAL TEXT – you disagree but understand where they are coming from.

ACTIVE AUDIENCE

Now the audiences participates

Different audiences understood or disagreed with the message using logic or own experiences.