FOURTH LESSON - THURSDAY 18TH SEPTEMBER 2014

NARRATIVE

STORY  

The chronological order of all events explicitly presented and inferred by the text.

PLOT

The way the events are put together and presented to the audience.

IN MEDIA RES

To start in the middle completely postmodern approach of story telling.

CIRCULAR 

A circular narrative is a film that begins at the end. Theses films uses flashbacks or other techniques to tell the films.

EPISODIC 

A single series like a story.

THIRD LESSON - TUESDAY 16TH SEPTEMBER 2014

AUDIENCE

THE MASS/MAINSTREAM AUDIENCE

This group, consisting of males and females, young and old and a wide range of social groups is often called the mainstream or mass audience.

NICHE AUDIENCE – Small amount of people appealing to specific groups can be profitable

SUBJECT MATTER – Who will be interested?

SECOND LESSON - MONDAY 15TH SEPTEMBER 2014

AUDIENCE

IT IS IMPORTANT TO KNOW...

• What pleasures audiences get from different media and different texts.
• How audiences are targeted.
• The difference between primary and secondary audiences.
• How and why different audiences read texts (preferred, negotiated and oppositional readings). The idea of an active audience – uses and gratification.
• How and why an audience might be positioned.
• How and why institutions construct an audience.
• What audience profiling is(demographics and psychographics).

PREFERRED TEXT – you agree with want they are saying

NEGORATED TEXT – you disagree with what they are saying

OPPOSITIONAL TEXT – you disagree but understand where they are coming from.

ACTIVE AUDIENCE

Now the audiences participates

Different audiences understood or disagreed with the message using logic or own experiences.

FIRST LESSON - MONDAY 8TH SEPTEMBER 2014

KEY CONCEPTS OF MEDIA STUDIES

MEDIA LANGUAGES, FORM AND CONVENTIONS.

• The ways in which meanings are created/ways media texts communicate.

INSTITUTION

• The organisation(s) that creates media texts.

GENRE

• Categorising texts to shared conversions.

REPRESENTATION

• The ways in which the world is represented to us by the media.

AUDIENCE

• The people who buy/consume a media text.

IDEOLOGY

• Beliefs, ideas and value systems behind or reflected within a media text.

NARRATIVE

• Text telling a story

DEMOGRAPHICS

• Race
• Gender
• Income brackets/status
• Location
• Age Brackets
  • <15
  • 15 - 25
  • 25 - 35
  • 35 - 55
  • 55<